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Featured on Current.com
Bob was interviewed at Current.com (Al Gore’s social news/networking site) for the Bridge2Science project. Here is an excerpt: So, you’re a journalist, a news blogger or maybe a freelance writer, and...
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Commentary: What is an expert?
A manifesto for credibility The emergence of the Information Age has given most everyone access to an unlimited wealth of knowledge. More recently, as social online media have flourished, there is an...
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Great Basin Wildfire Forum
The Search For Solutions A science-based policy publication aimed at enhancing the Great Basin’s environment. From the preface… The primary impetus for this Wildfire Forum is a document authored by...
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Book now available on Amazon
Now available in paperback and electronically: The Good, The Bad, The Spin “No matter who you are, or how you interact with the on-line world, this book is a good reminder that the ultimate goal of...
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“Burros on a Boat”: 420,000 views
In the spring of 2007 Bob was fortunate to attend a rare gather or wild burros at Lead Mead outside of Las Vegas. The project, one of our first video productions, documented the gather. It involved...
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Nevada water, an interview with the “On the Record” podcast
Earlier this year, my friend and colleague Christel Hall hooked me up with Eric Schwartzman for an “On the Record” podcast. A few notes: Information presented in this interview was gleaned from a...
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A mediated dissertation on crisis coverage
Traditional news vs. social media: What’s different? Picking a dissertation topic is not for the faint of heart or the unprepared. Narrowing an issue into components and sub-components involves, first,...
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Ph.D. Forum Interview: Media coverage of crises in higher education
I would like to thank Bruce Hurwitz for the nice interview yesterday. I could talk about my dissertation for a long time, and he was kind enough to chat me at length about it for Blogtalkradio. The...
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Talking spin, an interview
Bruce Hurwitz of Bruce Hurwitz Presents was kind enough to chat about Bob’s latest book, Spin! Here is the entire chat. (Thank, you Bruce!) Listen to internet radio with Bruce Hurwitz on Blog Talk...
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PRESENTATION: News Releases In the Social Media Environment
News Releases and the Social Environment is a presentation Bob gave yesterday for a workshop at the University of Nevada’s Reynolds School of Journalism. It essentially covers crafting a news release...
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Ragan’s PR Daily: A 7-point checklist for crisis preparedness and management
Original post from Ragan’s PR Daily. Crises, by definition, cannot always be predicted. Nevertheless, businesses and organizations can be prepared for unfortunate events, including attacks from...
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RN&R interview: Music source
From the December 13, 2012 issue of the Reno News & Review: Bob Conrad is the Energy Outreach Coordinator at the Governor’s Office of Energy. Additionally, he’s the drummer in several local bands,...
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Hashtag heroes: #thisisreno
From the RGJ Reno Rebirth blog: #thisisreno Bob Conrad and Ryan Jerz started thisisreno.com in 2009. “We saw the downsizing of newsrooms in the Northern Nevada market, and we were seeing a lot of news...
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The keys to successful Facebook posts
It’s evident that many factors can influence the success of Facebook posts. For example, upon examining the Facebook page insights for the Facebook page of my own site,ThisisReno, a community news...
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The Tough Talks: Communicating Science to John Q. Public
I’m honored to be speaking at this event. Join PRSA for our second program of the year as we host a panel discussion of three of the most heated topics in mass media today: genetically modified...
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The Tough Talks: Notes on Science Communications and GMOs
Bob Conrad, PhD, APR March 12, 2015 Speaking Notes on Science and GMOs for the Public Relations Society of America, Sierra Nevada Chapter Slide 1 Like with many things, I believe we have fear of the...
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Smartphone Photography Workshop Aims to Improve Photo Skills For Better...
I’m back with another marketing course, this one focused on better smartphone photo basics. Master photographer Chase Jarvis once said, “The best camera is the one you have with you.” For most, that...
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Can Hyper-Local Save Journalism?
At the CUNY Graduate School of Journalism. Thoughts from my CUNY Graduate School of Journalism Beat Business Training, Part 1 I had the tremendous honor to be selected to attend the CUNY Graduate...
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A History of ThisisReno.com
ThisisReno was born out of a relatively simple idea. The year was 2009 and newsrooms nationally and locally were in big trouble. Layoffs surpassed, it is estimated, more than 300 just in our market,...
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9 Lessons From a First-Year Media Entrepreneur
I was a small business owner in the mid-’90s, and I failed miserably. Without going into specifics, my noted mistakes were threefold: I did not conduct market research and I did not have a business...
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