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Hashtag heroes: #thisisreno

From the RGJ Reno Rebirth blog: #thisisreno Bob Conrad and Ryan Jerz started thisisreno.com in 2009. “We saw the downsizing of newsrooms in the Northern Nevada market, and we were seeing a lot of news...

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The keys to successful Facebook posts

It’s evident that many factors can influence the success of Facebook posts. For example, upon examining the Facebook page insights for the Facebook page of my own site,ThisisReno, a community news...

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The Tough Talks: Communicating Science to John Q. Public

I’m honored to be speaking at this event. Join PRSA for our second program of the year as we host a panel discussion of three of the most heated topics in mass media today: genetically modified...

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The Tough Talks: Notes on Science Communications and GMOs

Bob Conrad, PhD, APR March 12, 2015 Speaking Notes on Science and GMOs for the Public Relations Society of America, Sierra Nevada Chapter Slide 1 Like with many things, I believe we have  fear of the...

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Smartphone Photography Workshop Aims to Improve Photo Skills For Better...

I’m back with another marketing course, this one focused on better smartphone photo basics. Master photographer Chase Jarvis once said, “The best camera is the one you have with you.” For most, that...

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Can Hyper-Local Save Journalism?

At the CUNY Graduate School of Journalism. Thoughts from my CUNY Graduate School of Journalism Beat Business Training, Part 1 I had the tremendous honor to be selected to attend the CUNY Graduate...

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A History of ThisisReno.com

ThisisReno was born out of a relatively simple idea. The year was 2009 and newsrooms nationally and locally were in big trouble. Layoffs surpassed, it is estimated, more than 300 just in our market,...

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9 Lessons From a First-Year Media Entrepreneur

I was a small business owner in the mid-’90s, and I failed miserably. Without going into specifics, my noted mistakes were threefold: I did not conduct market research and I did not have a business...

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The Reno Indie Media Forum, a Review

Nico Colombant of Our Town Reno grabs a shot of the indie media panel. Friday’s first Reno Independent Media Forum collected a wealth of wisdom that featured locally owned and operated news and...

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Blame The Media

Shooting the messenger has become ever more popular. The advent of online, social technologies has deftly revealed that, indeed, people have had enough of old-guard pressmen filtering their voices to...

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